Sector Branding

Belgian chocolate, German cars, advice on water management from the Netherlands. A strong image gives sectors an intuitive, sustainable head start. That is why a strong image is indispensable when sectors want to structure export promotion. With our Sector Branding programme, you will obtain the positioning and implementation strategy and a ‘brand manual’ for the solid branding of your product or services sector through a tried and tested trajectory.

What does our Sector Branding programme entail?

Sector Branding is a branding trajectory for product and services sectors. A trajectory in which we jointly establish the sector’s identity, its desired image, and its branding strategy. You will get a ‘sector branding manual’ with the logo, pay-off, and visual and textual instructions for the sector branding. And together with you, we will work out a plan to implement the sector branding. The programme is effective, practical, and affordable.

Who will benefit from Sector Branding?

Sector Branding is for both sector and product associations, export and import promoting organisations, BSOs, trade promoting organisations, and governments.

What do you get with Sector Branding?

Our concise and effective programme will provide you with 3 concrete aspects. You can start working on these aspects straight away:

1. Sector Brand Positioning

• the sector’s brand DNA, an elaborated model for the sector positioning. This includes the brand purpose, the brand promise, and the brand values for the sector; together they form the compass for the sector branding;
• the brand benchmark: a tool you can use to test actions and expressions and get them to match the desired image.

2. Sector Brand Manual

• a sector brand logo, which clearly and appealingly identifies the sector as an umbrella communicator;
• a sector brand manual: the manual that you use to create and realise consistent and coherent communication, through both images and texts.

3. Sector Branding Strategy

• An action plan on 1 A4 piece of paper to ensure that you will carry out whatever you plan to do, so you can start with the implementation, the integration and realisation of the sector branding. With goals, actions, responsibilities, practical benchmarks, time frames and planning.

How will it help the sector?

Sector Branding helps to improve the images of sectors and thus to realise the objectives for growth. Because:

• it offers the sector an acutely chosen, distinctive positioning
• it gives the sector tools to realise a solid and sustainable image
• it ensures that target groups feel a strong connection with the sector
• it ensures that the companies, products or services from that sector will get a head start in a competitive market

And how will it help you and your staff?

Sector Branding allows you to promote products or services with more impact and a stronger connection with the target group. Because:

• you discover the differentiation, authenticity, and relevance of the sector
• you know how to give the sector the desired image, both internally and externally
• you have a strategy for real effective promotion of and connection with the sector
• it is easier to make the right decisions on what will or won’t be appropriate when it comes to promoting the sector

The advantages of our approach?

• complete and completed: a programme with a clear start and finish
• concrete and ready to go
• feasible and measurable implementation
• concise, practical and effective trajectory

This is why Intraservice

Intraservice BV, founded in 1983, is an internationally operating training, marketing and consultancy agency for challenges at the front line of business. We specialise in B2B-communication, branding, marketing and sales. Since 1988, we have been helping companies and organisations around the world focus and get results from their marketing and sales efforts. As an agency, Intraservice has worked on change, development and growth with numerous organisations in 43 countries. We provide our services in English, Dutch, German and Spanish. In person, on location, and online.

Make an appointment

Want to know more? Please contact us. During a non-committal meeting, we will tell you everything about our Sector Branding programme. Call us at +31 180 321346 or mail us.