Branding for Associations

The brand of your association is more than just its name or logo. The brand of your association is the promise of the relationship you establish and build with your members. You continuously need to prove the value of membership. Consistently demonstrate that you are valuable to your members, now and in the future.

How do you create lasting loyalty and have members look forward to participating in your events and using your services? Associations that change their way of thinking get it done. By not being just a group with common interests, but remembering that they are a brand. With our Branding for Associations you will get the positioning, brand manual and implementation strategy for thorough branding of your association through a tried and tested process.

What is our Branding for Associations programme

Branding for Associations is a branding strategy trajectory for associations, member organisations, BSOs etc. from all product or service associations. A process in which we together determine the identity of the association, the desired image for the association and what the branding strategy for the associations is. You will receive an ‘association brand manual’ with the logo, pay-off and visual and textual instructions for the branding of your association. And together with you, we draw up a plan to implement the branding for your association. The programme is effective, practical and affordable.

Who is Branding for Associations for?

Branding for Associations is for associations, member organisations, export promoting organisations, import promoting organisations, BSOs, trade promoting organisations and governments.

What do you get with Branding for Associations?

Our compact and effective programme provides you with three concrete things. You can get started with these right away:

1. Association Brand Positioning

• the brand DNA of the association, an elaborate model for the positioning of the association. With the brand purpose, the brand promise and the brand values for the association: together, they form your compass for the branding of the association
• a brand yardstick: a tool that allows you to test actions and expressions and make sure they are in line with the desired image

2. Association Brand Manual

• an association brand logo, which clearly and appealingly represents the association as  an umbrella sender
• an association brand manual: the handbook that enables you to achieve and secure consistent communication in words and images

3. Association Branding Strategy

• An action plan on 1 A4, so that you can actually do what you want. To start with the implementation of the branding of the association and make it happen. With goals, actions, responsibilities, practical measuring points and time planning.

How does it help the association?

Branding for Associations helps to improve the image of associations and thus achieve growth and loyalty objectives. Because:

• it gives the association a specifically chosen, distinctive positioning
• it gives the association the tools to achieve a good and sustainable image
• it ensures that target groups commit themselves firmly and persistently to the association
• it ensures that the companies, products or services of the members of the association are given a competitive edge

And how does it help you and the association’s staff?

Branding for Associations allows you to promote the association, membership and value of the association with more impact and more binding. Because:

• you discover the distinctiveness, authenticity and relevance of the association
• you know how to give the association the desired face, internally and externally
• you have a strategy for truly effective promotion of and connection with the association
• it is easier for you to make the right decisions about what is appropriate for promoting the association and what is not.

The benefits of our approach?

• complete and finished: a programme with a head and a tail
• get started concretely and immediately
• feasible and measurable implementation
• compact, practical and effective process.

This is why Intraservice

Intraservice BV, founded in 1983, is an internationally operating training, marketing and consultancy agency for challenges at the front line of business. We specialise in B2B-communication, branding, marketing and sales. Since 1988, we have been helping companies and organisations around the world focus and get results from their marketing and sales efforts. As an agency, Intraservice has worked on change, development and growth with numerous organisations in 43 countries. We provide our services in English, Dutch, German and Spanish. In person, on location, and online.

Make an appointment

Want to know more? Please contact us. During a non-committal meeting, we will tell you everything about our Branding for Associations programme. Call us at +31 180 321346 or mail us.