With company branding you and your staff:

• are able to promote and run the company with more impact and connection

• know how to give your company the desired face, internally and externally

• discover the distinctiveness, authenticity and relevance of the company

• have a strategy for truly effective promotion and connection with your company, its products and its people

• can more easily make the right decisions about what is appropriate for the strategies, decisions, actions and promotion of the company, and what is not appropriate.

The brand of your company is more than just its name or logo. Your brand is not what you say it is, but what others say it is. A precondition for branding is that in the positioning of your company you have clearly and sharply determined the direction your company wants to go.  To make your company really successful, it is important to realize and deliver this positioning in all facets of your organization: strategy, operations, communication, design, products and services, culture. Preconditional to branding is also being consistent and consequent in the implementation of your branding: internally and externally. Here, the brand is your compass. It really gives direction and it helps you and your staff to inspire and assess behaviour, policies, strategies, processes, actions and so forth.

DO YOU WANT A BRAND STRATEGY? CONTACT INTRASERVICE.

————-

Published: 10 January 2021

Author: Ton Willemse, international business consultant

Intraservice BV, Nederland

————-

Also read:

Why brand strategy comes before business strategy with market entry

10 ways branding helps your company