Companies that want to export usually begin with writing a business strategy. Good, but not great. Avoid making a false start. Read why you should start with defining your brand strategy.

Read about the usefulness of branding for your company. How it helps you cpamny towards customers, in the competion with other suppliers and on the market. 10 strongs arguments why also you want a branding strategy.

Learn about the usefulness of company branding for you and your staff. What brings you and what you will be missing out on when you have no branding strategy.

This is the AIDA for Trade Fairs^©. It’s for everyone who participates in trade fairs to establish new contacts to get leads for business. It rises above communication. This the AIDA that gets you engaging interaction